social influence

Core Drives of Gamification: The Relevance of Social Influence & Relatedness

Core Drives of Gamification: The Relevance of Social Influence & Relatedness

Social Influence & Relatedness refers to a core drive in Yu-Kai Chou’s Octalysis Framework. Simulation Designer Bryan Woo talks about his experience with this core drive and how it guided him to undergo behavioural change in a natural way.