Think Codex August 16, 2018 Core Drives of Gamification: The Relevance of Social Influence & Relatedness Think Codex August 16, 2018 Social Influence & Relatedness refers to a core drive in Yu-Kai Chou’s Octalysis Framework. Simulation Designer Bryan Woo talks about his experience with this core drive and how it guided him to undergo behavioural change in a natural way.