Recently, we had the opportunity to work with Sime Darby, a leading property developing company in Malaysia on their new and innovative platform, DTO. DTO (pronounced as ditto) lets potential customers take charge of the property that they intend to own.

Potential customers can choose to design their own future home by choosing the characteristics of the future property such as floor types, kitchen design, and all the way to the pavement of the property. We had the chance to work with Sime Darby and inject gamification into the app in order to increase the participants’ engagement level and also to make the tedious process of choosing the designs fun and addictive.

We are proud to be involved in this project where we come out of our usual business of gamification in corporate training and L&D. Certainly a new challenge and an experience for us to increase engagement and overall reception towards the project.

We wish Sime Darby all the best in the success of this project. Do visit their website at https://dtolah.com to experience the excitement yourself.