Written by: Sufiz Suffian Gamification has become a buzz word as of late with many growing interest in the subject, particularly on how gamification could be injected into other areas, be it in learning, product and service design, and more....
Our CEO, Andrew Lau, was recently invited to give his opinion on gamification in an article published by ACCA about the benefits of gamification in the workplace. In this article, which includes opinions from other gamification gurus and experts, our...
Recently, we had the opportunity to work with Sime Darby, a leading property developing company in Malaysia on their new and innovative platform, DTO. DTO (pronounced as ditto) lets potential customers take charge of the property that they intend to...
TAPPING INTO THE CORE DRIVERS OF HUMAN MOTIVATION, CREATING BETTER ATHLETES. Written by : Shobana G Over the past 5 years, being an adrenaline junkie and someone who loves everything about fitness and sports, I found myself slowly evolving into...
Written by: Kanes Kulanthavelu It is a no brainer that marketing is one of the most crucial elements of any organisation. Be it for profit or non-profit, marketing has been the driving force of many business success stories. Whether it’s...
Written by: Bryan Woo Video games have been a big part of my childhood ever since I first held a video game controller. I vaguely remember countless late nights spent sneaking out to the living room, loading up some of...
Written by: Sufiz Mohd Suffian With the increasing awareness of gamification globally, many organisations have begun injecting gamification into just about everything. From gamifying employee Key Performance Indicators (KPIs), onboarding new recruits, and even purchasing new property. Whether it is...
Research has found that we make thousands of decisions in a day (Sahakian & Labuzeta, 2013). How is that even possible? It's not possible, because our brain will overload & shut down. However the brain has a secret weapon -...
Written by: Gabriel Goh, Gamification Designer This is an interactive article and I would like to invite you to take part in this – creating behavioural change in yourself. Everyone longs for change. When I say change, it refers to...
