Our CEO, Andrew Lau, was recently invited to give his opinion on gamification in an article published by ACCA about the benefits of gamification in the workplace.

In this article, which includes opinions from other gamification gurus and experts, our CEO talks about the importance of psychology in gamification and how people have false information that gamification involves heavy digitalisation.

“A lot of people think gamification is all about apps, board games and online stuff. But gamification is 80% psychology; the rest is game mechanics and dynamics,“ he says.

Gamification is certainly a concept that can be applied in various subject matter depending on your intended goal. Our game-based learning used in business training is made to motivate employees and thus increasing the productivity of employees exponentially.

Read the full article, written by David Ho, here.